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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 11:30 AM
Track: Measurement & Analytics, Core Knowledge
CTSM     
R10919 
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Pre-requisite: R10819, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.


Apply what you learned in the basic trade show value measurement concepts session to your own program. Through examples, case studies and worksheets, you will discover how to:
 •  Assess your program's strengths and weaknesses
 •  Work with the four elements of value
 •  Estimate appropriate event budgets, staff and exhibit sizes
 •  Select and invest wisely in your show schedule
 •  Apply other types of measurement to complement return on investment
 •  Assign key performance indicators
 •  Deploy and apply customer and visitor research
 •  Report event performance to senior management

This session provides for individual guidance in working with measuring and reporting your own event scenarios and results.

This session includes a pre- and in-class assessment of your program's strengths, weaknesses and likely opportunities for ROI and performance improvement.

FACULTY:
Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

Connect with Joe Federbush:
       

Additional sessions presented by Joe Federbush:
R114 You Know What to Measure - But How Do You Actually Measure It?
R10819 How To Measure the Value of Trade Show Participation - Part I: Basic Concepts