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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Planning & Execution, Expanded Knowledge

R202 
The Event Disaster Recovery Support Group: A Six-Step Program
It's amazing how most of the things we worry about going wrong at our events almost never happen. We do, however, sometimes get blindsided by the things we never even imagined could happen. But there's no better feeling than knowing that you've triumphed over the unthinkable. This interactive session will provide you with a plan to follow when disaster strikes and examples of what other marketers did to recover from a disaster. Participants will:
 •  Learn the 6 steps to disaster recovery
 •  Be empowered to face adversity like a pro
 •  Feel confident that no matter what happens, they have a game plan

FACULTY:
Felicia Kaban (CTSM candidate), brand manager, professional events , Johnson & Johnson Vision
Felicia Kaban Brand Manager, Professional Events - Johnson & Johnson Vision Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.

Connect with Felicia Kaban:
 

Additional sessions presented by Felicia Kaban:
W32219 No Exhibit is an Island - Building a Bridge to Success
R32219 No Exhibit is an Island - Building a Bridge to Success

Roger May, partner manager, Teradata
Roger is currently partner manager at Teradata with previous marketing leadership roles at Optum and Siemens. Roger has spoken at many major healthcare conferences as well as Exhbitor Live, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Connect with Roger May:
 

Additional sessions presented by Roger May:
W602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?
W205 Make Smarter Decisions to Maximize Your Show Outcomes
T363 Exhibit Challenges in a Not-for-Profit vs. For-Profit Healthcare Environment

Marc Crosier, tradeshow and event manager, Heidelberg Engineering Inc.
Marc Crosier offers 20+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 15 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.

Connect with Marc Crosier: