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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  10:00 AM - 10:45 AM
Track: Planning & Execution, Expanded Knowledge
NEW!     
R274 45 Minute Session:
Propel Conference Growth by Creating the Right Experience
Designing a unique event experience is key to your conference's success. This session will teach you to take a holistic view of your conference experience and provide a methodology for implementing changes that will lead to future growth. Leave with a marketing checklist that will help you continue to build your conference for years to come. Learn to:
 •  Analyze and alter your conference environment to better represent your brand
 •  Design effective and sharable experiences
 •  Deliver on your promises and delight your attendees
 •  Identify which aspects of the conference to document-and how to leverage them
 •  Apply best marketing practices that will lead to an increase in registration the following year

FACULTY:
Noelle Feist, director of experiential and event marketing, MINDBODY
Noelle Feist is the Director of Experiential and Event Marketing at MINDBODY, responsible for developing the global marketing strategy for corporate events, tradeshows and activations. Her team produces the BOLD MINDBODY Conference, which is now one of the largest business events in wellness and beauty. Noelle served on the Editorial Advisory Board for EXHIBITOR Magazine, and has won an EXHIBITOR Sizzle Award and EXHIBITOR All-Star Award. Noelle earned her master's degree in international marketing management.

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