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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  3:00 PM - 4:30 PM
Track: Marketing & Sales, Expanded Knowledge

R345 
Create a Comprehensive Trade Show Marketing Strategy Using Digital Technology
How do you get the greatest return on your trade show investment? Market your presence before, during, and after the show... in a meaningful way that leads to qualified leads converting into closed opportunities! In this seminar, you'll learn how to use today's digital technologies to:
 •  Create a multi-channel marketing presence
 •  Develop pre-event marketing to draw in visitors
 •  Implement during-the-event marketing to solidify relationships
 •  Deploy post-event marketing to help close opportunities

FACULTY:
Gail Weinstein, director of marketing, Vonazon
As Vonazon's Director of Marketing, Gail Weinstein has extensive experience in strategic marketing initiatives and coordinating holistic solutions. However, her true passion lies with Marketing Automation; she can always be found researching new methods and developing innovative ideas to assist struggling marketing departments of all sizes get their message out more effectively.

Connect with Gail Weinstein:
           

Additional sessions presented by Gail Weinstein:
R360 Build Trade Show Results with an Omnichannel Approach

Kevin England, CEO and president, Vonazon
Kevin England is the founder and CEO/President of Vonazon, a full service digital marketing agency that is constantly expanding to include some of the greatest marketing minds in the Southern California area - particularly when it comes to Marketing Automation. He has passed his expertise on marketing strategy, implementation, content creation, and best practices to countless marketers and serves as a trusted partner with some of the most powerful marketing applications available today.

Connect with Kevin England:
         

Additional sessions presented by Kevin England:
R360 Build Trade Show Results with an Omnichannel Approach