Event technology has redefined the way show organizers, attendees and exhibitors interact. The key to success is identifying clear goals of what you want attendees to know, feel and do before implementing a technology solution. You will:
• Learn to create a technology strategy and develop content based on your organization's vision and goals.
• Apply the art of storytelling to develop an emotional connection to your brand that extends beyond the event
• Explore how technology trends such as virtual reality, carry out A/V, project mapping, holograms, NFC, RFID and more can bring your event or exhibition to the next level