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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 THURSDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
NEW!     
R669 
Experience in the Age of Digital Everywhere - And What It Means for Your Brand
With billions of digital devices in use across the planet, people today live in a state of constant connection. We move through our days without consciously being aware of whether we're interacting digitally or physically - whether with each other, products, or the environment around us. As a brand marketer, you need to think about experiences in a seamless way that focuses on making a positive difference in peoples' lives. This session will explore how to leverage every touchpoint available to create an emotional bond with your customers. Our discussion will include:
 •  Why the focus on experience?
 •  How to think about experiential technologies
 •  What are the technologies available?
 •  Awesome examples

FACULTY:
Jay Menashe, CTSM Gold, business development director, Jack Morton Worldwide
Jay brings 14 years of trade show and event marketing experience to the Jack Morton team. He has managed projects both domestically and internationally for a variety of clients in various industries. Jay prides himself on finding the right partners for Jack and making everyone feel comfortable with what Jack has to offer. Seamless and proactive communication are the keys to strengthening client relationships and that is an attribute that Jay brings to every project.

Connect with Jay Menashe:
   


Joe Panepinto, PhD, senior vice president, strategy director digital experience, Jack Morton Worldwide
Joe Panepinto, PhD, senior vice president, strategy director digital experience, Jack Morton Worldwide