With billions of digital devices in use across the planet, people today live in a state of constant connection. We move through our days without consciously being aware of whether we're interacting digitally or physically - whether with each other, products, or the environment around us. As a brand marketer, you need to think about experiences in a seamless way that focuses on making a positive difference in peoples' lives. This session will explore how to leverage every touchpoint available to create an emotional bond with your customers. Our discussion will include:
• Why the focus on experience?
• How to think about experiential technologies
• What are the technologies available?
• Awesome examples