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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 SUNDAY  8:30 AM - 12:00 PM
Track: Planning & Execution, Core Knowledge

S208 Half-Day Workshop:
Ten Strategies to Generate More Top-Quality Booth Traffic
Most exhibitors agree that when it comes to booth traffic, quality trumps quantity. But slow shows rarely produce the desired value, so we can't ignore the issue of quantity completely. Instead of feeling helpless or frustrated, take responsibility for your booth traffic by stepping up your exhibiting strategy and getting your team in front of more of the right industry professionals! In this workshop, participants will:
 •  Identify 10 strategies to bring more top-quality attendees to your booth
 •  List three action steps for each strategy to guide your future implementation
 •  Work with your peers to brainstorm the specific ways you'll incorporate at least one of the strategies discussed immediately

FACULTY:
Robyn Davis, trade show strategy specialist, Exhibitor Education by WINH
As a Trade Show Strategy Specialist, Robyn Davis is known for her fresh perspective and process-driven approach to exhibitor success. She provides strategic booth staff training and consulting services to exhibitors in industries like healthcare, construction, and technology (directly and through event organizers, like RSNA, AEM, and others). Robyn has been selected for BizBash's "500 Most Influential Event Professionals in North America" and Connect Association's "40 Under 40" lists. Her degree is in Aerospace Engineering.

Connect with Robyn Davis:
   

Additional sessions presented by Robyn Davis:
M266 Learning from Each Other: Peer2Peer Improvement Panel