This half-day workshop will present a 360-degree view of international exhibiting. We'll explain the differences between exhibiting in the U.S. versus overseas across all phases of planning. This is an ideal workshop both for exhibit managers new to international exhibiting and veterans looking for a holistic review. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Establish tactics for global brand positioning, interface with show organizers, select international service providers and control your budget
• Design your exhibit to suit the appropriate international market and to achieve brand consistency
• Examine the cultural and regulatory environment to identify extra challenges compared to when you exhibit domestically