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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 4:30 PM
Track: Measurement & Analytics, Expanded Knowledge
T157 45 Minute Session:
Measure Your Trade Show Success: Set Objectives and Identify Your KPIs
It is critical to determine which key performance indicators (KPIs) to measure at your trade shows-and how to link the results of your trade shows to incremental sales. Fortunately, it's easier than ever to track the results of your event investment using proven processes and technology. In this session, you'll learn to:
 •  Determine your event objectives
 •  Identify KPIs and targets for each objective you've identified
 •  Decide how those KPIs will be measured
 •  Select technology to support your tracking and measurement
 •  Track how much revenue your leads generate

John Nee, principal and president, Act 1 Partners
For nearly 20 years, John has led corporate marketing, product management, and business development teams for high-growth companies. He began Act 1 Partners to provide marketing and event management support for the modern marketplace. John has a proven track record of generating record revenue growth and profitability by creating company awareness and brand loyalty through understanding the needs of the customer, analyzing market trends, telling a powerful corporate narrative, and aligning sales and marketing teams.

Connect with John Nee:

Tara Hendrickson, CMP, general manager and event director, Act 1 Partners
As a corporate event and marketing manager, Tara has coordinated all stages of the trade show, event and sponsorship process focusing on organizational details and business strategy. Previously, Tara had a schedule of managing over 60 corporate events a year, and has worked as a Marketing and Sales Operations Manager where she oversaw corporate events, marketing programs and awareness campaigns.