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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 TUESDAY  3:45 PM - 4:30 PM
Track: Measurement & Analytics, Expanded Knowledge
T160 Half-Day Workshop
How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
This is part two of a two-part workshop. Part one, T158 at 10:00am, must also be taken.
This workshop is limited to 15 registrants.

A visual audit that assesses your exhibit, staff, and marketing is a great way to evaluate your exhibit's performance versus your competitors. This three-part program will include: a 90-minute overview, a 45-minute small-group (plus mentor) exercise on the EXHIBITORLIVE show floor, and 45-minutes of feedback and evaluation. Learn to:
 •  Understand the difference between quantitative and qualitative metrics
 •  Conduct a visual audit
 •  Write an audit report - and use the results to improve your results at future trade shows

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
M20419 Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
W205 Make Smarter Decisions to Maximize Your Show Outcomes
T158 How Do You Compare with the Competition? Conduct Your Own Performance Audit

Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at Exhibitor Live. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Additional sessions presented by Mim Goldberg:
M31319 Beyond the Basics of Booth Selling
W752 Setting and Achieving Goals: Overcome the Obstacles and Make It Happen
T158 How Do You Compare with the Competition? Conduct Your Own Performance Audit

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:

Additional sessions presented by Holly Sherrill:
W353 Creating Dynamic Demos
T158 How Do You Compare with the Competition? Conduct Your Own Performance Audit