This is part two of a two-part workshop. Part one, T158 at 10:00am, must also be taken.
This workshop is limited to 15 registrants.
A visual audit that assesses your exhibit, staff, and marketing is a great way to evaluate your exhibit's performance versus your competitors. This three-part program will include: a 90-minute overview, a 45-minute small-group (plus mentor) exercise on the EXHIBITORLIVE show floor, and 45-minutes of feedback and evaluation. Learn to:
• Understand the difference between quantitative and qualitative metrics
• Conduct a visual audit
• Write an audit report - and use the results to improve your results at future trade shows