T20119 - Selecting the Right Shows: The Critical Decision

Thank you for another great show! Next year's EXHIBITORLIVE will be held March 29 - April 2, 2020.

The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019 Exhibit Hall: February 25-27, 2019 Mandalay Bay, Las Vegas

TUESDAY 10:00 AM - 11:30 AM

Track: Planning & Execution, Core Knowledge
CTSM
T20119
Selecting the Right Shows: The Critical Decision

Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:
• Identify markets that represent the most potential
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your show participation
• Discover a FREE return on investment estimator developed for the trade show industry

FACULTY:

Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP-Research & Measurement, Freeman, heads up research and has 35 years of industry experience. He is a well-respected industry speaker, and an active member of IAEE, and CEIR. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.

Additional sessions presented by Ian Sequeira:
W105 Using Surveys to Measure Your Performance in Trade Shows and Events