Before design and content comes the creative brief. That's where the real magic happens. The presenters of this session will draw on their experience at marketing agencies to demonstrate how to weave creative strategy and user experience design into the world of trade shows and events. In this session, you will:
• Define creative brief strategy - and discuss why it's important
• Explore how to create a creative brief that is relevant to trade shows
• Challenge the legacy concept of "traffic flow" and other measurement tactics
• Learn how to foster more strategic thinking from your suppliers Leave with tools and templates to share with your team.