It's no secret that alignment between sales and marketing is critical to optimizing business results. However, most organizations find it very difficult to achieve said alignment. Join us to discuss three strategies you can use to get sales and marketing on the same page. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Recognize when sales and marketing are not aligned
• Identify the areas where alignment is most critical
• Understand the barriers to alignment
• Apply practical techniques that drive alignment around objectives, strategies and priorities
• Recognize critical success factors that foster alignment