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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 TUESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales, Expanded Knowledge
NEW!     
T362 
Humanize Your Target Audience with Attendee Personas
Are you attracting the right audience to your event? Does your experience inspire them to act? If not, attendee personas could be the key to improving the results of your next event. Personas may be fictional representations of your target audience, but that doesn't mean they don't work. We'll teach you how to craft personas that go beyond traditional demographics to include awareness levels, motivations, hobbies, interests, and behavioral drivers. Learn to:
 •  Target your ideal audience
 •  Create robust attendee personas for your next event
 •  Apply your personas to your event strategy and broader marketing plan

FACULTY:
Ellen Campbell-Kaminski, vice president of marketing, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.

Connect with Ellen Campbell-Kaminski:
     

Additional sessions presented by Ellen Campbell-Kaminski:
T348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page