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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 TUESDAY  7:30 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge

T646 Field Trip:
ExhibitDASH!
Appropriate running gear and shoes required. Limited to 24 registrants.

Learn while we explore Vegas together! This innovative three-mile jog explores the parallels between Las Vegas' past and present-and your exhibit. We'll make multiple stops, so runners of all abilities are encouraged to join in the fun! Our discussions will include signage, lighting and location as we visit famous structures along the Strip. Learn: What works, what doesn't-and why
 •  How the Strip's evolution relates to your exhibit
 •  Techniques to attract attendees
 •  The power of live performance
 •  New ideas to create compelling experiences
 •  The benefits of themed design

FACULTY:
Errol Ahearn, vice president of global design, GES
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

Connect with Errol Ahearn:
 

Additional sessions presented by Errol Ahearn:
S508 International Exhibiting - A Primer for Success
M62019 The @show Experience: Understand the Essentials of Exhibit Design

Mark Tedesco, creative director, GES
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network wide. Responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.

Connect with Mark Tedesco: