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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 TUESDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
NEW!     
T676 Advanced Learning Session:
Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude
If you want to successfully apply design thinking, you need to start with the right mindset. Learn how to foster a healthy design attitude within your organization. Learn to:
 •  Distinguish problems from opportunities
 •  Thoroughly explore design criteria
 •  Introduce frameworks for approaching design challenges
 •  Foster openness among design participants
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:
 

Additional sessions presented by Jim Gilmore:
M455 Equip Your Experience Team with Skills for Success
T677 New Tools For Achieving Design Excellence
M612 Creating Innovative Exhibit and Event Experiences
M613 Creating Innovative Exhibit and Event Experiences (continued)