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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 7:00 PM
Track: Measurement & Analytics, Expanded Knowledge

W112 Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part III
Prerequisites: T110 and W111. Take sessions T110, W111, W112 and R113 in sequential order to earn your Six Sigma Orange Belt Certification.

Lean Six Sigma measurement and analysis techniques eliminate waste, improve quality and help sales and marketing professionals realize millions of dollars of increased revenues and cost savings every year. Learn how to use Lean Six Sigma to make informed trade show marketing decisions. Part III topics:
 •  Identify the target condition and the Ideal State, optimize the process by creating designed experiments and turn the space into a laboratory for advanced learning
 •  Gemba Purchase Experience Tour (GPET) - discover how to go see ways to create experiences that will connect with your target attendees

Marty Smith, president, BuyingBehaviorMETRICS
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.

Connect with Marty Smith:

Additional sessions presented by Marty Smith:
R113 Lean Six Sigma Orange Belt: Part IV
W111 Lean Six Sigma Orange Belt: Part II
S108 Lean Six Sigma White Belt for Exhibitors
T110 Lean Six Sigma Orange Belt: Part I