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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Measurement & Analytics, Expanded Knowledge
NEW!     
W151 
Best Practices for Using Emerging Data Analytics and Sales Automation Tools
This session will examine new data management and sales automation tools. Join us as we explore best practices on how these tools can assist exhibit and event marketers in enhancing the attendee experience and improving future events. You will:
 •  See a range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more
 •  Gain insight on attendee behavior and engagement
 •  Understand how analytic techniques and marketing automation systems are being used to make sense of data to improve marketing, increase attendee engagement and increase attendance
 •  Leave with useful links, ideas, and tools

FACULTY:
Corbin Ball, CSP, CMP, DES, CEO, Corbin Ball Associates
Corbin Ball is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. Corbin was inducted into the EIC Hall of Leaders for 2018, the most prestigious honor in the events and exhibitions events industry. He received the MPI International Supplier of the Year award. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.

Connect with Corbin Ball:
       

Additional sessions presented by Corbin Ball:
R670 Virtual and Augmented Reality: Current and Emerging Trade Show Applications