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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Planning & Execution, Expanded Knowledge

W205 Best Practices & Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes
Is your show roster yielding lackluster results? This session will teach you to make wiser decisions using all of the information at your disposal. We'll look at a variety of exhibiting scenarios and assess options for alternative approaches to that show, such as expanding or downsizing your exhibit's footprint-or even skipping the show entirely! You'll receive useful templates and checklists to help you:
 •  Think more strategically about your exhibit marketing plan
 •  Evaluate when you should-and shouldn't-exhibit
 •  Determine when to change your exhibiting strategy to maximize your success
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Roger May, partner manager, Teradata
Roger is currently partner manager at Teradata with previous marketing leadership roles at Optum and Siemens. Roger has spoken at many major healthcare conferences as well as Exhbitor Live, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Connect with Roger May:

Additional sessions presented by Roger May:
R202 The Event Disaster Recovery Support Group: A Six-Step Program
W602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?
T363 Exhibit Challenges in a Not-for-Profit vs. For-Profit Healthcare Environment

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
M20419 Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
T158 How Do You Compare with the Competition? Conduct Your Own Performance Audit
T160 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)