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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 11:30 AM
Track: Planning & Execution, Core Knowledge

W211 
F&B, Hotels, and DMCs: Information to Bring More to Your Bottom Line
New to F&B and the hospitality industry? Have newly added responsibilities and no previous experience? Or, are you a seasoned professional looking for a refresher on best practices and industry trends? Regardless, you'll leave this session with valuable cost-savings tips shared by a hospitality and exhibit veteran. You will:
 •  Discover what hotels and caterers prefer that you didn't know
 •  Learn formulas for guarantees, what you need to know about "breakage," and how to order F&B per person vs. by consumption
 •  Pick-up pointers for successful hotel and venue negotiations
 •  Learn to save money on A/V, transportation, dine-arounds and special events

FACULTY:
Kathleen Gunderson, CTSM Diamond, AVP tradeshows and events project manager, Wells Fargo
A Diamond CTSM, Kathleen's 25 years encompasses corporate meetings, conferences, and events. Passion describes this 2012 Sizzle & 2015 All-Star Award winner. Creating trade show programs that attract & inspire realtors to use Wells Fargo's mortgage services, she also creates brand experiences in many other lines of business within Wells Fargo. A two-term Advisory Board member for Exhibitor Magazine, awards judge, and faculty member for five years, she has a passion for our tradeshow industry!

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