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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 4:30 PM
Track: Planning & Execution, Core Knowledge

W256 45 Minute Session:
FREE Is a Good Thing - A Conversation with the Expert
Limited to 17 registrants.

Many times we get so caught up in planning and logistics that we overlook the freebies offered by show management. This is unfortunate because you may miss opportunities to add value to your program-without incurring additional costs. Leave this 45-minute fireside chat with a better understanding of opportunities provided by show management that will have zero impact on your budget. Learn to:
 •  Leverage show management as your partner rather than viewing them as an adversary
 •  Obtain free demographic data and research
 •  Work with show management to acquire variances on everything from move-in dates to booth height
 •  Access free services-from promotions to PR-pre-, during and post- show

FACULTY:
Glenda Brungardt, CTSM Gold, global tradeshow/event manager, HP Inc.
Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.

Connect with Glenda Brungardt:
   

Additional sessions presented by Glenda Brungardt:
T251 Ordering Electrical Services
T257 Show Floor Rules, Contractors and Unions - A Conversation with the Expert
R255 What Could It Cost?...I'm Only Sending a Box - A Conversation with the Expert