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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Management & Leadership, Expanded Knowledge

W405 
The New Tribes: Event Experience in the New Era
We are in the early stages of an emerging relationship with artificial intelligence. We learn with a click of a mouse, create and sustain relationships via social media, and interact with the disembodied voices of Siri and Alexa. This evolution feels inevitable and perhaps even desirable. What will the emerging/corresponding face-to-face experience be? Join us to explore this immense change and experience a unique perspective on games, Burning Man, Uber, flow states, psychedelics, finding our purpose-and more. You will:
 •  Understand the potential of collaborative co-creation
 •  Learn how to design interactive experiences for maximum engagement
 •  Find inspiration in the power of diversity and new points of view
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Marc Pomerleau, global strategy vice president, FreemanXP
Marc Pomerleau is experience designer, fire-starter, trend-spotter, creative collaborator, inspirational speaker and vice president of global strategy at Freeman, the world's leading brand experience company. Marc builds capacity and will for the design and production of transformative, learning experiences and creates the code for catalyzing high performing teams and meaningful change. Marc holds an MA from SAIS in Washington DC and has attended Beijing University and the Stanford Center at Taiwan University.

Connect with Marc Pomerleau:
   

Additional sessions presented by Marc Pomerleau:
W454 Emerging Trend: How the Hackathon Mindset Is Changing Brand Experience