WEDNESDAY 10:00 AM - 10:45 AM
Track: Exhibits, Experiences, Events,
Core KnowledgeNEW!
W673 45 Minute Session:
Thinking Beyond Your Exhibit: Creative Ways to Market Outside of Your Booth
Elevate your customers' experience through outside-the-exhibit opportunities and activities no matter your industry or budget. Learn to:
• Give attendees something to talk about when they go back to the office by incorporating memorable and sharable B2C-type experiences at your B2B events
• Identify when you have too much going on in your exhibit and should select a brand or activation to relocate to its own space
• Partner with the host association to create a custom sponsorship package that markets your company or brands in a way that works for you
• Give attendees something to talk about when they go back to the office by incorporating memorable and sharable B2C-type experiences at your B2B events
• Identify when you have too much going on in your exhibit and should select a brand or activation to relocate to its own space
• Partner with the host association to create a custom sponsorship package that markets your company or brands in a way that works for you
FACULTY:
Jessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal Health
Jessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal Health
Kristen Benjamin, vice president of animal health services, Shepherd
With experience working in New York City and Charlotte, Kristen joined Shepherd in 2004 and hasn't stopped proving herself as a valuable asset since. Kristen spearheads Shepherd's Boehringer Ingelheim account, the world's largest animal health company. Within Boehringer Ingelheim, she also oversees the execution of conference programs at the major animal health industry tradeshows. Kristen also leads Shepherd's Atlanta office and consistently contributes to the success of the overall agency with sound strategic insight.
Jessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal HealthJessica Iden, CTSM, senior manager and event marketer, Boehringer Ingelheim Animal Health
Kristen Benjamin, vice president of animal health services, ShepherdWith experience working in New York City and Charlotte, Kristen joined Shepherd in 2004 and hasn't stopped proving herself as a valuable asset since. Kristen spearheads Shepherd's Boehringer Ingelheim account, the world's largest animal health company. Within Boehringer Ingelheim, she also oversees the execution of conference programs at the major animal health industry tradeshows. Kristen also leads Shepherd's Atlanta office and consistently contributes to the success of the overall agency with sound strategic insight.
