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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: February 24-28, 2019             Exhibit Hall: February 25-27, 2019             Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 10:45 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
W674 45 Minute Session:
Seven Reasons Why Empathic Experiences Belong in Your Convention Marketing Mix
Putting your attendees in the shoes of their customers (or, in the case of healthcare practitioners, their patients) drives meaningful engagement, leaves attendees with lasting impressions, and changes behavior in the marketplace. We'll share use cases that demonstrate the value of employing empathy to enhance your visitor engagement. Leave with a concise toolbox for getting buy-in from your stakeholders. You will:
 •  Learn what empathic learning is and why it's so effective when integrated into an exhibit program
 •  See the correlation between empathic experiences and knowledge retention (and influence)
 •  Understand how digital technology creates opportunities for simple and effective empathic experiences

Rebecca McFarland, vice president of operations, ARK Media
As Vice President of Operations at ARK Media, Rebecca McFarland wears many hats. In the last 8 years at ARK, she's explored how people collaborate together (both successfully and unsuccessfully) in an agency working with exhibit companies and clients. For over 25 years, she has been involved in operating businesses in both the private and non-profit arenas. Rebecca enjoys working closely with team members while continually looking at the big picture.

Connect with Rebecca McFarland:

Additional sessions presented by Rebecca McFarland:
W661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration

David Pott, managing director/principal, ARK Media
David Pott co-founded the ARK Media group in 1999 to meet a growing need to provide cutting-edge interactive media to clients in the healthcare arena. Specializing in digital storytelling for exhibits, he is an award-winning producer of video and animation, interactive panels and quizzes, VR-style immersive programming, and live presentations and games. David holds a BS from Northwestern University and an MFA from UCLA's School of Film and Television.

Connect with David Pott:

Additional sessions presented by David Pott:
W661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration