Make showcasing and protecting your personal brand in person-and in the digital world-a priority. Our discussion will include how to define your brand, how to audit your current digital footprint, and how to showcase your expertise online. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Understand the three key components of building your brand: Content, contacts, and contributing
• Develop a memorable personal brand statement
• Manage your in-person brand and digital footprint for maximum professional success
• Maximize LinkedIn to professionally showcase your personal brand