Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
SAVE YOUR
SEAT TODAY!
Sessions and Workshops Sneak Peek
The complete session and workshop lineup and full descriptions will be online in October.

175 Sessions in Seven Learning Tracks

TRACK: Measurement & Analytics
Half-Day Workshop, Authors Executive Series & Best Practices Session:
Lean Six Sigma White Belt for Exhibitors CTSM 5

Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives

Half-Day Workshop:
Setting Effective Objectives that PERFORM: The Thinking Strategy That Works

45 Minute Session:
Trade Show ROI - From the Classroom to the Boardroom NEW

Using Surveys to Measure Your Performance in Trade Shows and Events CTSM 5

45 Minute Best Practices Session:
The Path to Meaningful Metrics - Get Straight to the Data NEW

Half-Day Workshop:
Set KPIs and Expectations to Maximize Your Program's Success NEW

How To Measure the Value of Trade Show Participation - Part I: Basic Concepts CTSM

How to Measure the Value of Trade Show Participation - Part II: Practical Application CTSM

Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part I

Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part II

Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part III

Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part IV

You Know What to Measure - But How Do You Actually Measure It?

45 Minute Session:
PROVE You're Outperforming the Competition on the Trade Show Floor NEW

Advanced Half-Day Workshop:
Master Exhibit and Event Portfolio Planning NEW

Track Your Attendees' Journeys - Then Use Your Data to Improve Future Exhibits and Events NEW

How to Measure ROI for Exhibits and Events

45 Minute Session:
Using Apps to Measure Return on Investment at Every Event

45 Minute Session:
Track and Optimize Event ROI and Contribution to Revenue

Escape the Tyranny of ROI and Measure What Actually Matters CTSM 5

Half-Day Workshop:
How Do You Compare with the Competition? Conduct Your Own Performance Audit

Half-Day Workshop
How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)


TRACK: Planning & Execution
Selecting the Right Shows: The Critical Decision CTSM

Half-Day Workshop:
Stop Wasting Time - Organize Your Planning with Templates

The Nuts and Bolts of Budgeting for Results CTSM

Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success CTSM

Best Practices & Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes CTSM 5

Key Ideas for Effective Exhibiting NEW

40 Ways to Make the Last Day of the Show Productive

Half-Day Workshop:
Ten Strategies to Generate More Top-Quality Booth Traffic

45 Minute Session:
Rethinking Sustainability into Exhibits NEW

45 Minute Session:
Great Exhibiting Results Begin with You - and a One-Page Plan NEW

45 Minute Session:
Use Interactives to Drive Better and More Qualified Traffic to your Exhibit NEW

Booth Basics Boot Camp: Lessons from the Trade Show Floor

The Basics of Trade Show Project Management - Part I CTSM

The Basics of Trade Show Project Management - Part II CTSM

45 Minute Session:
Advanced Measurement: Create a Winning Program Franchise Using Moneyball Tactics to Improve Your Strategy NEW

45 Minute Session:
More Than Just a Pretty Face: Get Big Results from Your Small Booth

Advanced Learning Session:
Are You Game? New Approaches to Exhibit Staff Training NEW

45 Minute Session:
Get Everyone Rowing in the Same Direction - And to the Same Destination NEW

Advanced Roundtable:
The Large Corporation Trade Show Program  NEW

Develop a Winning, Strategic Trade Show and Event Plan NEW

45 Minute Session:
Choosing the Right AV Partner: Trade Shows versus Corporate Events NEW

Crash Course: What You Need to Know About Trade Show Shipping NEW

45 Minute Session:
The Essential Elements of Exhibit Planning NEW

Half-Day Workshop:
Serve This, Not That! Everything You Need to Know about Smart Menu Planning NEW

Half-Day Workshop:
Are You Playing a Game of Jeopardy with Your Contracts? NEW

45 Minute Session:
Rethink Internal Communication for Event Success NEW

The Elephants in The Booth: Overcome Ten Internal Barriers to Trade Show Success NEW

45 Minute Best Practices Case Study:
Reinvent Your Hospitality Engagement NEW

Half-Day Workshop:
Sustainable Food and Beverage: Make the Right Selections NEW

45 Minute Session:
Show Floor Rules, Contractors and Unions - A Conversation with the Expert

Best Practices Session:
Trade Show Exhibiting for Large Corporations CTSM 5

10 Techniques to Save Money on Your Event

Half-Day Workshop:
Beyond the Booth Thinking: Activation-Driven Event Sponsorships 

The Trade Show Technology Innovation Lab

45 Minute Session:
Portfolio Planning: How to Assess Your Events to Improve Return on Investment


TRACK: Marketing & Sales
Message and Media - An Overview of Presentation Delivery and Technology

Unleash the Power of Social Media

45 Minute Session:
Integrate Competitive Analysis into Your Metrics Arsenal NEW

Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact CTSM 5

One Size Doesn't Fit All: Choosing the Right Sponsorships to Support Your Exhibiting Goals NEW

45 Minute Session:
What's Changed? Event Marketing in the Digital Age NEW

Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program CTSM

Business Marketing Strategies and Trade Shows CTSM

45 Minute Session:
Avoid Follow-Up Failure: Energize Your Sales Team to Maximize Results NEW

Unleash the Power of Sponsorships NEW

Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles

Authors Executive Series:
Weathering the Digital Storm: How to Fortify Your Digital Growth Strategies in Unpredictable Times NEW

Beyond the Basics of Booth Selling CTSM

Break the Trance of Exhibition Attendees: The Five Es of Face-to-Face Engagement NEW

Integrated Marketing Communications CTSM

45 Minute Session:
Race Opponents or Relay Team? Help Sales and Marketing Work Together for Event Success NEW

Create Strategic MemorabilityT with Your Promotional Products NEW

No Exhibit is an Island - Building a Bridge to Success CTSM

Make Every Show Count: Powerful Strategies to Convert Leads to Sales

Half-Day Workshop:
Build a Successful Event Marketing Plan

Sales and Marketing Alignment: How to Get - and Stay - on the Same Page CTSM 5

Focus on Attention: How to Optimize your Messaging on the Trade Show Floor CTSM 5

Creating Dynamic Demos

Half-Day Workshop:
Humanize Your Target Audience with Attendee Personas


TRACK: Management & Leadership
Vendor or Partner? How to Nourish Your Supplier Relationships NEW

Basic Project Management and Reporting Skills CTSM

Half-Day Workshop & Best Practices Session:
Build a Better RFP CTSM 5

Advanced Learning Session:
Critical Issues in Managing Trade Shows Today NEW

Conversations That Matter: Know Exactly What to Say to Manage Up - and Down NEW

Half-Day Workshop:
Dare to Matter NEW

Exhibit Law Primer: Legal Concepts and Practical Advice  CTSM

Exhibit Law Primer: Legal Concepts and Practical Advice CTSM

45 Minute Session:
Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection NEW

Sales + Marketing = Success: How Leading Exhibitors Achieve Stakeholder Alignment NEW

Advanced Learning Session:
Facilitate Innovation NEW

Advanced Learning Session:
Understanding Emotional Intelligence

45 Minute Session & Authors Executive Series:
How Sensors, Wearables, IoT, and 5G Will Impact the Events Industry NEW

Authors Executive Series:
How AI and Blockchain Will Transform Social Media and the Events Industry NEW

Advanced Half-Day Workshop & Authors Executive Series:
Be a Confidence Coach NEW

Half-Day Workshop & Authors Executive Series:
Use the Science of Confidence to Achieve Greater Presence, Charisma, and Impact NEW

45 Minute Session:
How to Manage People Who Don't Report to You NEW

Influencing Your Audience: Use Motivational Communication to Move a Team NEW

The Un-micromanager: Let Your Leaders Lead CTSM 5


TRACK: Global Exhibit Marketing
45 Minute Session:
Maximize Value When Exhibiting Internationally NEW

Introduction to International Meeting Planning: Western Europe CTSM 5

45 Minute Session:
Know Before You Go: An Introduction to International Exhibiting NEW

Strategy and the Fat Smoker: Eight Trends Driving the Future of Global Healthcare Congresses  NEW

Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part I CTSM 5

Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part II CTSM 5

Half-Day Workshop:
International Exhibiting - A Primer for Success CTSM 5

A Trip Around the World - Must-Knows for Global Exhibiting CTSM 5

Traveling Abroad: Important Do's and Don'ts

Trends with Benefits: What the World is Talking About

45 Minute Session:
How and Why Are U.S. and International Exhibit Designs Different?


TRACK: Exhibits, Experiences, Events
Small Exhibit, Big Results CTSM 5

Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?

Epic Events and Immersement CTSM 5

Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD NEW

45 Minute Session:
Rebrand Time: Renovate and Renew - or Repurpose and Replace your Exhibits? NEW

45 Minute Session:
Make a Big Impact with a Small Exhibit NEW

Cost Savings: From Concepts and Creative to Show-Set and Dismantle NEW

From Marketing to Measurement: 10 Steps to a Great Corporate Event CTSM

45 Minute Session:
Our Digital World: How to Stay Real and Maintain the Face in Face-to-Face NEW

The Basics of Event Planning and Management - Part I CTSM

The Basics of Event Logistics and Implementation - Part II CTSM

Authors Executive Series:
Creating Innovative Exhibit and Event Experiences CTSM 5

Authors Executive Series:
Creating Innovative Exhibit and Event Experiences (continued)  CTSM 5

45 Minute Session:
Engagement: Rethinking Design from the Inside-Out NEW

45 Minute Session:
The Future and Sustainable Exhibiting

45 Minute Session:
Experience Design: The Difference Between Good and Great NEW

Graphics Boot Camp: The Basics Every Event Manager Should Know CTSM

Advanced Learning Session:
Experience Design: Attitudes, Tools, and Skills NEW

Authors Executive Series:
The State of the Experience Economy NEW

The @show Experience: Understand the Essentials of Exhibit Design CTSM

Best Practices Session:
Think Differently: Create a Strategic Attendee Journey to Maximize Success NEW

Half-Day Workshop & Field Trip:
The Best Thing Is Being There - Site Inspection Workshop CTSM 5

Half-Day Workshop:
From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle NEW

45 Minute Session:
How Many Cooks In The Kitchen Can One Exhibit Program Take? NEW

Best Practices Session:
Create Unforgettable Experiences: Five Lessons for Immersive Experience Creators NEW

45 Minute Session:
Technology Can't be Your Strategy, but It Can Be . NEW

45 Minute Session:
Integrate Media That Works for You (And Your Audience) NEW

45 Minute Session:
Elevate Your Corporate Events with Strategy, Creativity, and Innovation NEW

45 Minute Best Practices Session:
The True Fitness Booth Experience: Activate a More Personal, Approachable Live Event NEW

The Future of Corporate Events: Trends You Need to Know NOW NEW

Field Trip:
Unique Venues NEW

TBD NEW

Field Trip:
ExhibitDASH! - Fun Run/Walk Learning Tour

Best Practices Session:
Learn How to Build a Simple, Bold, Cost-Effective 10' x 10' Exhibit

45 Minute Session:
Trade Show Booths on a Tight Budget

A Peek at Tomorrow: The Future of Brand Experiences

45 Minute Session:
Experience Design Meets Memory Design: How to Create Lasting Impressions

All-Day Workshop & Authors Executive Series:
The Theater of Events: Increase Event Impact through Creative Thinking

Generate Creative Ideas to Maximize Attendee and Sponsor Engagement

Field Trip & Half-Day Workshop
Transforming Spaces: The (Downtown!) Las Vegas Experience

Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions

Creating Brand Worlds: From Live to Life NEW CTSM 5


TRACK: Personal & Career
Authors Executive Series:
From Travel Hell to Travel-Well NEW

You Want Me to Work with WHO? NEW

Half-Day Workshop & Authors Executive Series:
What's Your Point? Compelling Communication for Trade Show and Event Professionals NEW

Balance Your Workload: Reduce Your Work Stress and Still Achieve Results NEW

45 Minute Session:
Ready to Lead? Career Development and Transitioning to Leadership NEW

Eight Traits of a High-Level Performer - and How to Spot One in an Interview NEW

45 Minute Session:
The Power of the First Impression: Ten Ways to Influence Perceptions NEW

Half-Day Workshop & Authors Executive Series:
Craft Compelling Communication: Essential Techniques for Professional Business Writing NEW

Negotiating Skills to Win CTSM

Communicating with Others: Essentials for Success CTSM

Maximize Your Travel Points and Credit Card Rewards

Authors Executive Series:
Tips and Tactics to Motivate Stressed People

Authors Executive Series:
Thrive Under Deadlines: Strategies for Success CTSM 5

What Do I Do Now? How to Reinvent Yourself for the Next Phase of Your Career