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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
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Sessions and Workshops Sneak Peek
The complete session and workshop lineup and full descriptions will be online in October.

10 Techniques to Save Money on Your Event

25 Creative Ideas to Maximize Attendee and Sponsor Engagement

40 Ways to Make the Last Day of the Show Productive

A Peek at Tomorrow: The Future of Brand Experiences

A Trip Around the World - Must-Knows for Global Exhibiting CTSM 5

45 Minute Session:
Advanced Measurement Strategy: Value Over Replacement Tactics
NEW

Advanced Learning Session:
Are You Game? New Approaches to Exhibit Staff Training
NEW

45 Minute Session:
Avoid Follow-Up Failure: Energize Your Sales Team to Maximize Results
NEW

Balance Your Workload: Reduce Your Work Stress to Achieve More NEW

Basic Project Management and Reporting Skills CTSM

Beyond the Basics of Booth Selling CTSM

Half-Day Workshop:
Beyond the Booth Thinking: Activation-Driven Event Sponsorships 


Booth Basics Boot Camp: Lessons from the Trade Show Floor

Break Exhibition Attendees' Trances with the Five Es of Attendee Engagement  NEW

Half-Day Workshop & Best Practices Session:
Build a Better RFP
CTSM 5

Half-Day Workshop:
Build a Successful Event Marketing Plan


Business Marketing Strategies and Trade Shows CTSM

Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions

Communicating with Others: Essentials for Success CTSM

Half-Day Workshop:
Connect the Dots: How to Match Measurement to Business Objectives


Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact
CTSM 5

Crash Course: What You Need to Know about Trade Show Logistics NEW

Best Practices Session:
Create a Strategic Attendee Journey to Maximize Success
NEW

Create Strategic MemorabilityT with Your Promotional Products NEW

45 Minute Session:
Create Sustainable Exhibits
NEW

Best Practices Session:
Create Unforgettable Experiences: Five Lessons for Immersive Experience Creators
NEW

Creating Brand Worlds: From Live to Life NEW

Creating Dynamic Demos

Authors Executive Series:
Creating Innovative Exhibit and Event Experiences
CTSM 5

Authors Executive Series:
Creating Innovative Exhibit and Event Experiences (continued) 
CTSM 5

Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD NEW

Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
CTSM

Advanced Learning Session:
Critical Issues in Managing Trade Shows Today
NEW

Half-Day Workshop:
Dare to Matter
NEW

Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success CTSM

Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles

45 Minute Session:
Eight Traits of a High-Level Performer - and How to Spot One in an Interview
NEW

45 Minute Session:
Elevate Your Corporate Events with Strategy, Creativity, and Innovation
NEW

45 Minute Session:
Engagement: Rethinking Design from the Inside-Out
NEW

Epic Events and Immersement CTSM 5

Escape the Tyranny of ROI and Measure What Actually Matters CTSM 5

Exhibit Hall Tech Tour

Exhibit Law Primer: Legal Concepts and Practical Advice  CTSM

Exhibit Law Primer: Legal Concepts and Practical Advice CTSM

Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?

Field Trip:
ExhibitDASH! - Fun Run/Walk Learning Tour


45 Minute Session:
Exhibitscaping: The Future of Exhibits


Experience Design Meets Memory Design: How to Create Lasting Impressions

Advanced Learning Session:
Experience Design: Attitudes, Tools, and Skills
NEW

45 Minute Session:
Experience Design: The Difference Between Good and Great
NEW

Advanced Learning Session:
Facilitate Innovation
NEW

Focus on Attention: How to Optimize your Messaging on the Trade Show Floor CTSM 5

Half-Day Workshop:
From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
NEW

From Marketing to Measurement: 10 Steps to a Great Corporate Event CTSM

Authors Executive Series:
From Travel Hell to Travel-Well
NEW

45 Minute Session:
Get Everyone Rowing in the Same Direction - And to the Same Destination
NEW

Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part I
CTSM 5

Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part II
CTSM 5

Graphics Boot Camp: The Basics Every Event Manager Should Know CTSM

45 Minute Session:
Great Exhibiting Results Begin with You - and a One-Page Plan
NEW

Authors Executive Series:
How AI and Blockchain Will Transform Social Media and the Events Industry
NEW

45 Minute Session:
How and Why Are U.S. and International Exhibit Designs Different?


Half-Day Workshop:
How Do You Compare with the Competition? Conduct Your Own Performance Audit


Half-Day Workshop
How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)


45 Minute Session & Authors Executive Series:
How Sensors, Wearables, IoT, and 5G Will Impact the Events Industry
NEW

Advanced Half-Day Workshop & Authors Executive Series:
How to be a Confidence Coach
NEW

45 Minute Session:
How to Manage Others that Don't Report to You
NEW

How to Measure ROI for Exhibits and Events

How To Measure the Value of Trade Show Participation - Part I: Basic Concepts CTSM

How to Measure the Value of Trade Show Participation - Part II: Practical Application CTSM

Half-Day Workshop:
Humanize Your Target Audience with Attendee Personas


45 Minute Session:
Integrate Competitive Analysis into Your Metrics Arsenal
NEW

Integrated Marketing Communications CTSM

45 Minute Session:
Integrating Media so It Works for You (And Your Audience)
NEW

Half-Day Workshop:
International Exhibiting - A Primer for Success
CTSM 5

Introduction to International Meeting Planning: Western Europe CTSM 5

Key Ideas for Effective Exhibiting NEW

45 Minute Session:
Know Before You Go: An Introduction to International Exhibiting
NEW

Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part I


Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part II


Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part III


Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part IV


Half-Day Workshop, Authors Executive Series & Best Practices Session:
Lean Six Sigma White Belt for Exhibitors
CTSM 5

Best Practices Session:
Learn How to Build a Simple, Bold, Cost-Effective 10' x 10' Exhibit


45 Minute Session:
Make a Big Impact with a Small Exhibit
NEW

Make Every Show Count: Powerful Strategies to Convert Leads to Sales

Best Practices & Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes
CTSM 5

Advanced Half-Day Workshop:
Master Exhibit Portfolio Planning
NEW

Maximize Your Travel Points and Credit Card Rewards

Message and Media - An Overview of Presentation Delivery and Technology

45 Minute Session:
More Than Just a Pretty Face: Get Big Results from Your Small Booth


Negotiating Skills to Win CTSM

No Exhibit is an Island - Building a Bridge to Success CTSM

One Size Doesn't Fit All: Choosing the Right Sponsorships to Support Your Exhibiting Goals NEW

45 Minute Session:
Our Digital World: Maintain the Face in Face-to-Face Marketing
NEW

45 Minute Session:
Portfolio Planning: How to Assess Your Events to Improve Return on Investment


45 Minute Session:
PROVE You're Outperforming the Competition on the Trade Show Floor
NEW

45 Minute Session:
Race Opponents or Relay Team? Helping Sales and Marketing Work Together for Event Success
NEW

45 Minute Session:
Ready to Lead? Career Development and Transitioning to Leadership
NEW

45 Minute Session:
Rebrand Time: Renovate and Renew - or Repurpose and Replace your Exhibits?
NEW

45 Minute Session:
Rethinking Internal Communication for Event Success
NEW

Sales and Marketing Alignment: How to Get - and Stay - on the Same Page CTSM 5

Selecting the Right Shows: The Critical Decision CTSM

Half-Day Workshop:
Serve This, Not That!
NEW

Half-Day Workshop:
Set KPIs and Expectations to Maximize Your Program's Success
NEW

Half-Day Workshop:
Setting Effective Objectives that PERFORM: The Thinking Strategy That Works


45 Minute Session:
Show Floor Rules, Contractors and Unions - A Conversation with the Expert


Small Exhibit, Big Results CTSM 5

Half-Day Workshop:
Stop Wasting Time - Organize Your Planning with Templates


Half-Day Workshop:
Sustainable Food and Beverage
NEW

Half-Day Workshop:
Ten Strategies to Generate More Top-Quality Booth Traffic


The @show Experience: Understand the Essentials of Exhibit Design CTSM

The Basics of Event Logistics and Implementation - Part II CTSM

The Basics of Event Planning and Management - Part I CTSM

The Basics of Trade Show Project Management - Part I CTSM

The Basics of Trade Show Project Management - Part II CTSM

Half-Day Workshop & Field Trip:
The Best Thing Is Being There - Site Inspection Workshop
CTSM 5

45 Minute Session:
The Essential Elements of Exhibit Planning
NEW

45 Minute Session:
The Future of Corporate Events - and the Death of Over-Programming
NEW

Advanced Roundtable:
The Large Corporation Trade Show Program 
NEW

The Nuts and Bolts of Budgeting for Results CTSM

45 Minute Best Practices Session:
The Path to Meaningful Metrics - Get Straight to the Data
NEW

Authors Executive Series:
The State of the Experience Economy
NEW

The Trade Show Technology Innovation Lab

45 Minute Best Practices Session:
The True Fitness Booth Experience: Activate a More Personal, Approachable, Human Live Event
NEW

The Un-micromanager: Let Your Leaders Lead CTSM 5

All-Day Workshop & Authors Executive Series:
Theatrical Thinking: Creative Approaches to Increase Impact 


Authors Executive Series:
Thrive Under Deadlines: Strategies for Success
CTSM 5

Authors Executive Series:
Tips and Tactics to Motivate Stressed People


45 Minute Session:
Track and Optimize Event ROI and Contribution to Revenue


Track Your Attendees' Journeys - Then Use Your Data to Improve Future Exhibits and Events NEW

45 Minute Session:
Trade Show Booths on a Tight Budget


Best Practices Session:
Trade Show Exhibiting for Large Corporations
CTSM 5

45 Minute Session:
Trade Show ROI - From the Classroom to the 
NEW

Field Trip & Half-Day Workshop
Transforming Spaces: The (Downtown!) Las Vegas Experience


Traveling Abroad: Important Do's and Don'ts

Trends with Benefits: What the World is Talking About

Advanced Learning Session:
Understanding Emotional Intelligence


Unleash the Power of Social Media

Unleash the Power of Sponsorships NEW

45 Minute Session:
Use CRM Tools to Collect, Qualify, and Activate Leads
NEW

45 Minute Session:
Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
NEW

45 Minute Session:
Using Apps to Measure Return on Investment at Every Event


Using Surveys to Measure Your Performance in Trade Shows and Events CTSM 5

Half-Day Workshop & Authors Executive Series:
Using the Science of Confidence for Greater Presence, Charisma, and Impact
NEW

Vendor or Partner? How to Nourish Your Supplier Relationships NEW

Authors Executive Series:
Weathering the Digital Storm: How to Fortify Your Digital Growth Strategies in Unpredictable Times
NEW

What Do I Do Now? How to Reinvent Yourself for the Next Phase of Your Career

45 Minute Session:
What's Changed? Event Marketing in the Digital Age
NEW

Half-Day Workshop & Authors Executive Series:
What's Your Point? Compelling Communication for Trade Show and Event Professionals
NEW

You Know What to Measure - But How Do You Actually Measure It?

You Want Me to Work with WHO? NEW