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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
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CTSM Required Sessions Scheduling Guide
To fulfill the educational component of the CTSM certification program, these 23 five-digit REQUIRED sessions must be taken,
along with any five ELECTIVE (three-digit) sessions offered at EXHIBITOR conferences, for a total of 28 sessions.
Mon
Feb 25
Tue
Feb 26
Wed
Feb 27
Thu
Feb 28
0000 CTSM
Exhibit Hall Tech Tour
10 AM 10 AM
1001 CTSM
Half-Day Workshop, Authors Executive Series & Best Practices Session:Lean Six Sigma White Belt for Exhibitors
1002 CTSM
Half-Day Workshop:Connect the Dots: How to Match Measurement to Business Objectives
1003 CTSM
Half-Day Workshop:Setting Effective Objectives that PERFORM: The Thinking Strategy That Works
1004 CTSM NEW
45 Minute Session:Trade Show ROI - From the Classroom to the Boardroom
3 PM
1005 CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
10 AM
1006 CTSM NEW
45 Minute Best Practices Session:The Path to Meaningful Metrics - Get Straight to the Data
10 AM
1007 CTSM NEW
Half-Day Workshop:Set KPIs and Expectations to Maximize Your Program's Success
1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
10 AM
1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
1 PM
1010 CTSM
Half-Day Workshop & Best Practices Session:Lean Six Sigma Orange Belt: Part I
8 AM
1011 CTSM
Half-Day Workshop & Best Practices Session:Lean Six Sigma Orange Belt: Part II
8 AM
1012 CTSM
Half-Day Workshop & Best Practices Session:Lean Six Sigma Orange Belt: Part III
3:45 PM
1013 CTSM
Half-Day Workshop & Best Practices Session:Lean Six Sigma Orange Belt: Part IV
8 AM
1014 CTSM
You Know What to Measure - But How Do You Actually Measure It?
10 AM
1015 CTSM NEW
45 Minute Session:PROVE You're Outperforming the Competition on the Trade Show Floor
10 AM
1016 CTSM NEW
Advanced Half-Day Workshop:Master Exhibit and Event Portfolio Planning
8 AM
1017 CTSM NEW
Track Your Attendees' Journeys - Then Use Your Data to Improve Future Exhibits and Events
3:45 PM
1046 CTSM
How to Measure ROI for Exhibits and Events
10 AM
1052 CTSM
45 Minute Session:Using Apps to Measure Return on Investment at Every Event
4:15 PM
1053 CTSM
45 Minute Session:Track and Optimize Event ROI and Contribution to Revenue
8:30 AM
1056 CTSM
Escape the Tyranny of ROI and Measure What Actually Matters
3:45 PM
1058 CTSM
Half-Day Workshop:How Do You Compare with the Competition? Conduct Your Own Performance Audit
10 AM
1060 CTSM
Half-Day WorkshopHow Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
4:15 PM
2001R CTSM
Selecting the Right Shows: The Critical Decision
10 AM
2002 CTSM
Half-Day Workshop:Stop Wasting Time - Organize Your Planning with Templates
2003R CTSM
The Nuts and Bolts of Budgeting for Results
10 AM
2004R CTSM
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
10 AM
2005 CTSM
Best Practices & Advanced Learning Session:Make Smarter Decisions to Maximize Your Show Outcomes
10 AM
2006 CTSM NEW
Key Ideas for Effective Exhibiting
8 AM
2007 CTSM
40 Ways to Make the Last Day of the Show Productive
3:45 PM
2008 CTSM
Half-Day Workshop:Ten Strategies to Generate More Top-Quality Booth Traffic
2009 CTSM NEW
45 Minute Session:Rethinking Sustainability into Exhibits
8:30 AM
2010 CTSM NEW
45 Minute Session:Great Exhibiting Results Begin with You - and a One-Page Plan
1:30 PM
2012 CTSM NEW
45 Minute Session:Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
4:15 PM
2013 CTSM
Booth Basics Boot Camp: Lessons from the Trade Show Floor
3:45 PM
2014R CTSM
The Basics of Trade Show Project Management - Part I
8 AM 1 PM
2015R CTSM
The Basics of Trade Show Project Management - Part II
10 AM 3 PM
2016 CTSM NEW
45 Minute Session:Advanced Measurement: Create a Winning Program Franchise Using Moneyball Tactics to Improve Your Strategy
10 AM
2017 CTSM
45 Minute Session:More Than Just a Pretty Face: Get Big Results from Your Small Booth
8:30 AM
2018 CTSM NEW
Advanced Learning Session:Are You Game? New Approaches to Exhibit Staff Training
3:45 PM
2019 CTSM NEW
45 Minute Session:Get Everyone Rowing in the Same Direction - And to the Same Destination
8:30 AM
2020 CTSM NEW
Advanced Roundtable:The Large Corporation Trade Show Program
3:45 PM
2021 CTSM NEW
Develop a Winning, Strategic Trade Show and Event Plan
10 AM
2022 CTSM NEW
45 Minute Session:Choosing the Right AV Partner: Trade Shows versus Corporate Events
8:30 AM
2023 CTSM NEW
Crash Course: What You Need to Know About Trade Show Shipping
8 AM
2024 CTSM NEW
45 Minute Session:The Essential Elements of Exhibit Planning
8:30 AM
2025 CTSM NEW
Half-Day Workshop:Serve This, Not That! Everything You Need to Know about Smart Menu Planning
2026 CTSM NEW
Half-Day Workshop:Are You Playing a Game of Jeopardy with Your Contracts?
2027 CTSM NEW
45 Minute Session:Rethink Internal Communication for Event Success
10 AM
2028 CTSM NEW
The Elephants in The Booth: Overcome Ten Internal Barriers to Trade Show Success
3:45 PM
2029 CTSM NEW
45 Minute Best Practices Case Study:Reinvent Your Hospitality Engagement
4:15 PM
2030 CTSM NEW
Half-Day Workshop:Sustainable Food and Beverage: Make the Right Selections
2057 CTSM
45 Minute Session:Show Floor Rules, Contractors and Unions - A Conversation with the Expert
10 AM
2061 CTSM
Best Practices Session:Trade Show Exhibiting for Large Corporations
8 AM
2068 CTSM
10 Techniques to Save Money on Your Event
8 AM
2069 CTSM
Half-Day Workshop:Beyond the Booth Thinking: Activation-Driven Event Sponsorships
2070 CTSM
The Trade Show Technology Innovation Lab
3:45 PM
2078 CTSM
45 Minute Session:Portfolio Planning: How to Assess Your Events to Improve Return on Investment
8:30 AM
3001 CTSM
Message and Media - An Overview of Presentation Delivery and Technology
3:45 PM
3002 CTSM
Unleash the Power of Social Media
8 AM
3003 CTSM NEW
45 Minute Session:Integrate Competitive Analysis into Your Metrics Arsenal
1:30 PM
3004 CTSM
Advanced Learning Session:Content + Interactions: A Formula for Effective Marketing Impact
10 AM
3005 CTSM NEW
One Size Doesn't Fit All: Choosing the Right Sponsorships to Support Your Exhibiting Goals
8 AM
3006 CTSM NEW
45 Minute Session:What's Changed? Event Marketing in the Digital Age
10 AM
3007R CTSM
Advanced Learning Session:Creative Thinking to Reinvigorate Your Program
3:45 PM
3008R CTSM
Business Marketing Strategies and Trade Shows
3:45 PM 3 PM
3009 CTSM NEW
45 Minute Session:Avoid Follow-Up Failure: Energize Your Sales Team to Maximize Results
4:15 PM
3010 CTSM NEW
Unleash the Power of Sponsorships
10 AM
3011 CTSM
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
3:45 PM
3012 CTSM NEW
Authors Executive Series:Weathering the Digital Storm: How to Fortify Your Digital Growth Strategies in Unpredictable Times
8 AM
3013R CTSM
Beyond the Basics of Booth Selling
8 AM
3014 CTSM NEW
Break the Trance of Exhibition Attendees: The Five Es of Face-to-Face Engagement
10 AM
3015R CTSM
Integrated Marketing Communications
10 AM
3016 CTSM NEW
45 Minute Session:Race Opponents or Relay Team? Help Sales and Marketing Work Together for Event Success
3 PM
3017 CTSM NEW
Create Strategic MemorabilityT with Your Promotional Products
8 AM
3022R CTSM
No Exhibit is an Island - Building a Bridge to Success
8 AM 8 AM
3027 CTSM
Make Every Show Count: Powerful Strategies to Convert Leads to Sales
10 AM
3029 CTSM
Half-Day Workshop:Build a Successful Event Marketing Plan
8 AM
3048 CTSM
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
10 AM
3050 CTSM
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
3:45 PM
3053 CTSM
Creating Dynamic Demos
3:45 PM
3062 CTSM
Half-Day Workshop:Humanize Your Target Audience with Attendee Personas
4001 CTSM NEW
Vendor or Partner? How to Nourish Your Supplier Relationships
3:45 PM
4002R CTSM
Basic Project Management and Reporting Skills
10 AM
4003 CTSM
Half-Day Workshop & Best Practices Session:Build a Better RFP
4004 CTSM NEW
Advanced Learning Session:Critical Issues in Managing Trade Shows Today
3:45 PM
4005 CTSM NEW
Conversations That Matter: Know Exactly What to Say to Manage Up - and Down
8 AM
4006 CTSM NEW
Half-Day Workshop:Dare to Matter
4007R CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice
3:45 PM 8 AM
4008 CTSM NEW
45 Minute Session:Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection
10 AM
4009 CTSM NEW
Sales + Marketing = Success: How Leading Exhibitors Achieve Stakeholder Alignment
8 AM
4010 CTSM NEW
Advanced Learning Session:Facilitate Innovation
8 AM
4011 CTSM
Advanced Learning Session:Understanding Emotional Intelligence
10 AM
4012 CTSM NEW
45 Minute Session & Authors Executive Series:How Sensors, Wearables, IoT, and 5G Will Impact the Events Industry
8:30 AM
4013 CTSM NEW
Authors Executive Series:How AI and Blockchain Will Transform Social Media and the Events Industry
10 AM
4014 CTSM NEW
Advanced Half-Day Workshop & Authors Executive Series:Be a Confidence Coach
4015 CTSM NEW
Half-Day Workshop & Authors Executive Series:Use the Science of Confidence to Achieve Greater Presence, Charisma, and Impact
4016 CTSM NEW
45 Minute Session:How to Manage People Who Don't Report to You
8:30 AM
4017 CTSM NEW
Influencing Your Audience: Use Motivational Communication to Move a Team
8 AM
4045 CTSM
The Un-micromanager: Let Your Leaders Lead
8 AM
5001 CTSM NEW
45 Minute Session:Maximize Value When Exhibiting Internationally
10 AM
5002 CTSM
Introduction to International Meeting Planning: Western Europe
8 AM
5003 CTSM NEW
45 Minute Session:Know Before You Go: An Introduction to International Exhibiting
8:30 AM
5004 CTSM NEW
Strategy and the Fat Smoker: Eight Trends Driving the Future of Global Healthcare Congresses
10 AM
5005 CTSM
Advanced Learning Session:Global Frameworks: Marketing from the Context of Culture - Part I
1 PM
5006 CTSM
Advanced Learning Session:Global Frameworks: Marketing from the Context of Culture - Part II
3 PM
5008 CTSM
Half-Day Workshop:International Exhibiting - A Primer for Success
5010 CTSM
A Trip Around the World - Must-Knows for Global Exhibiting
3:45 PM
5012 CTSM
Traveling Abroad: Important Do's and Don'ts
8 AM
5013 CTSM
Trends with Benefits: What the World is Talking About
10 AM
5045 CTSM
45 Minute Session:How and Why Are U.S. and International Exhibit Designs Different?
4:15 PM
6001 CTSM
Small Exhibit, Big Results
8 AM
6002 CTSM
Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?
8 AM
6003 CTSM
Epic Events and Immersement
10 AM
6004 CTSM NEW
Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD
10 AM
6005 CTSM NEW
45 Minute Session:Rebrand Time: Renovate and Renew - or Repurpose and Replace your Exhibits?
10 AM
6006 CTSM NEW
45 Minute Session:Make a Big Impact with a Small Exhibit
4:15 PM
6007 CTSM NEW
Cost Savings: From Concepts and Creative to Show-Set and Dismantle
8 AM
6008R CTSM
From Marketing to Measurement: 10 Steps to a Great Corporate Event
3:45 PM
6009 CTSM NEW
45 Minute Session:Our Digital World: How to Stay Real and Maintain the Face in Face-to-Face
10 AM
6010R CTSM
The Basics of Event Planning and Management - Part I
10 AM
6011R CTSM
The Basics of Event Logistics and Implementation - Part II
3:45 PM
6012 CTSM
Authors Executive Series:Creating Innovative Exhibit and Event Experiences
8 AM
6013 CTSM
Authors Executive Series:Creating Innovative Exhibit and Event Experiences (continued)
10 AM
6014 CTSM NEW
45 Minute Session:Engagement: Rethinking Design from the Inside-Out
4:15 PM
6015 CTSM
45 Minute Session:The Future and Sustainable Exhibiting
8:30 AM
6016 CTSM NEW
45 Minute Session:Experience Design: The Difference Between Good and Great
8:30 AM
6017R CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
3:45 PM
6018 CTSM NEW
Advanced Learning Session:Experience Design: Attitudes, Tools, and Skills
8 AM
6019 CTSM NEW
Authors Executive Series:The State of the Experience Economy
10 AM
6020R CTSM
The @show Experience: Understand the Essentials of Exhibit Design
8 AM
6021 CTSM NEW
Best Practices Session:Think Differently: Create a Strategic Attendee Journey to Maximize Success
3:45 PM
6022 CTSM
Half-Day Workshop & Field Trip:The Best Thing Is Being There - Site Inspection Workshop
8 AM
6023 CTSM NEW
Half-Day Workshop:From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
6024 CTSM NEW
45 Minute Session:How Many Cooks In The Kitchen Can One Exhibit Program Take?
1:30 PM
6025 CTSM NEW
Best Practices Session:Create Unforgettable Experiences: Five Lessons for Immersive Experience Creators
3:45 PM
6026 CTSM NEW
45 Minute Session:Technology Can't be Your Strategy, but It Can Be .
4:15 PM
6027 CTSM NEW
45 Minute Session:Integrate Media That Works for You (And Your Audience)
10 AM
6029 CTSM NEW
45 Minute Session:Elevate Your Corporate Events with Strategy, Creativity, and Innovation
4:15 PM
6030 CTSM NEW
45 Minute Best Practices Session:The True Fitness Booth Experience: Activate a More Personal, Approachable Live Event
3 PM
6031 CTSM NEW
The Future of Corporate Events: Trends You Need to Know NOW
3 PM
6032 CTSM NEW
Field Trip:Unique Venues
8 AM
6033 CTSM NEW
TBD
8 AM
6046 CTSM
Field Trip:ExhibitDASH! - Fun Run/Walk Learning Tour
7:30 AM
6056 CTSM
Best Practices Session:Learn How to Build a Simple, Bold, Cost-Effective 10' x 10' Exhibit
10 AM
6058 CTSM
45 Minute Session:Trade Show Booths on a Tight Budget
10 AM
6071 CTSM
A Peek at Tomorrow: The Future of Brand Experiences
3:45 PM
6078 CTSM
45 Minute Session:Experience Design Meets Memory Design: How to Create Lasting Impressions
1:30 PM
6080 CTSM
All-Day Workshop & Authors Executive Series:The Theater of Events: Increase Event Impact through Creative Thinking
6081 CTSM
Generate Creative Ideas to Maximize Attendee and Sponsor Engagement
10 AM
6083 CTSM
Field Trip & Half-Day WorkshopTransforming Spaces: The (Downtown!) Las Vegas Experience
3:45 PM
6086 CTSM
Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions
8 AM
6087 CTSM NEW
Creating Brand Worlds: From Live to Life
10 AM
7001 CTSM NEW
Authors Executive Series:From Travel Hell to Travel-Well
8 AM
7002 CTSM NEW
You Want Me to Work with WHO?
10 AM
7003 CTSM NEW
Half-Day Workshop & Authors Executive Series:What's Your Point? Compelling Communication for Trade Show and Event Professionals
7004 CTSM NEW
Balance Your Workload: Reduce Your Work Stress and Still Achieve Results
3:45 PM
7005 CTSM NEW
45 Minute Session:Ready to Lead? Career Development and Transitioning to Leadership
4:15 PM
7006 CTSM NEW
Eight Traits of a High-Level Performer - and How to Spot One in an Interview
8 AM
7008 CTSM NEW
45 Minute Session:The Power of the First Impression: Ten Ways to Influence Perceptions
8:30 AM
7009 CTSM NEW
Half-Day Workshop & Authors Executive Series:Craft Compelling Communication: Essential Techniques for Professional Business Writing
7021R CTSM
Negotiating Skills to Win
8 AM
7023R CTSM
Communicating with Others: Essentials for Success
8 AM
7055 CTSM
Maximize Your Travel Points and Credit Card Rewards
8 AM
7057 CTSM
Authors Executive Series:Tips and Tactics to Motivate Stressed People
10 AM
7058 CTSM
Authors Executive Series:Thrive Under Deadlines: Strategies for Success
3:45 PM
7059 CTSM
What Do I Do Now? How to Reinvent Yourself for the Next Phase of Your Career
10 AM


Special notes for CTSM Candidates:
Candidates are required to take session 10819 prior to 10919 and 21419 prior to 21519.
It would also be beneficial to take session 61019 prior to 61119.

To receive credit on your transcript, be sure to take the quizzes online at www.CTSM.com/quizzes for each of your sessions taken. Quizzes must be taken within two weeks following EXHIBITORLIVE.

Save all of your session handouts. You will need them to prepare for the final exam.

Trade show and event managers who have five or more years of experience are eligible to replace some of the more basic CTSM required courses with elective sessions, with prior approval. Use this form to request approval before registering.

We recommend including session 710, "Preparing, Developing, and Submitting a Quality CTSM Portfolio" as one of your 5 electives.


QUESTIONS?
Call or email our program administrator, Wendy Lewis at:
507.424.4881
wlewis@ctsm.com

Learn more about CTSM