Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Measurement & Analytics

How to Measure ROI for Exhibits and Events
Have you been challenged to generate increased demand with a tight or limited budget? In order to succeed, you must quantify how much revenue your events and marketing activities generate. In this session, you will learn to:
 •  Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.
 •  Apply lead and data capture best practices
 •  Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, tracking and the creation of reports

Victor Kippes, CEO, Validar Inc.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He understands very well the challenges marketing and sales leaders face specific to event based demand generation and lead management.

Connect with Victor Kippes:

Additional sessions presented by Victor Kippes:
T1053 Track and Optimize Event ROI and Contribution to Revenue