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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Planning & Execution
Selecting the Right Shows: The Critical Decision
Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:
 •  Identify markets that represent the most potential
 •  Obtain key information from your customers and prospects
 •  Develop a universe of potential shows
 •  Obtain and analyze data that will optimize your show participation
 •  Discover a FREE return on investment estimator developed for the trade show industry

Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP-Research & Measurement, Freeman, heads up research and has 35 years of industry experience. He is a well-respected industry speaker, and an active member of IAEE, and CEIR. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.

Additional sessions presented by Ian Sequeira:
T1005 Using Surveys to Measure Your Performance in Trade Shows and Events