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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Planning & Execution, Core Knowledge
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
If you want an event to generate a high return on investment, staff briefings are a critical ingredient. In this interactive, hands-on session you will learn effective agendas and techniques, how to achieve management buy-in, and how to get staffers to attend your pre-, at- and post-show meetings. You will explore:
 •  What types of pre-show meetings work best
 •  Who should be involved in planning and conducting the meetings
 •  A variety of training techniques that work to prepare, update and report to the staff
 •  Using outside talent and supporting tools

Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

Connect with Marc Goldberg:

Additional sessions presented by Marc Goldberg:
W2005 Make Smarter Decisions to Maximize Your Show Outcomes
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
S2010 Great Exhibiting Results Begin with You - and a One-Page Plan