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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Planning & Execution

The Trade Show Technology Innovation Lab
This session is limited to 24 registrants.

In this unique and highly-immersive workshop, we're bringing an interactive trade show technology lab to you! Are you wondering about the latest technologies used on the trade show floor? Are you looking for tips and tricks for success? This hands-on playground is your opportunity to experiment with technologies like Microsoft HoloLens, virtual reality, augmented reality, and more. You'll also learn the secrets to deploying successful activations. Learn:
 •  The 411 on each featured technology - and what you need to know when planning and implementing these technologies in your exhibit
 •  How to physically integrate the technology you choose into your exhibit in a way that forges a connection with your audience and boosts the power of your story and message
 •  Fresh technology strategies you can use to drive attendee engagement, capture valuable information, create an energized exhibit experience, and generate meaningful post-show metrics and leads

Gary Taylor, Executive Media Producer & Director of Technology, Live Marketing
At Live Marketing, Gary leads the development and application of new media and emerging technology applications that enhance the power of face-to-face engagement - including interactive digital experiences, augmented and virtual reality programs, and RFID-enabled storytelling. He has created, developed and produced trade show interactives for over twenty years for a variety of Fortune 500 companies to start-ups - piloting many innovative applications of technology on the trade show floor for the first time.

Connect with Gary Taylor:

Dave Stamm, president and CEO, Stamm Media
Having started his first business in fourth grade programming Bulletin Board Systems (BBSes), working for Apple Computer as a college freshman, and then founding a computer networking services company employing college classmates while an undergrad at UW-Whitewater, Dave has always been passionate about implementing technology. As CEO of Stamm Media and Stamm Technologies, he has worked with clients including MTV, Nickelodeon, GE Healthcare, TD Ameritrade, CVS Caremark and others on creating immersive experiences.

Connect with Dave Stamm:

Additional sessions presented by Dave Stamm:
T2022 Choosing the Right AV Partner: Trade Shows versus Corporate Events

Nik Garkusha, head of business and co-founder, Eufore LLC
As a former tech industry exec, speaker, and evangelist for companies such as Hewlett Packard Enterprise, HP, and Microsoft, Nik is now applying his 20+ years of marketing and product experience to his own venture: Eufore immersive experience platform. Nik and his team innovate with content delivery, personalization, using analytics & AI, and occasional mind-boggling hack or two in order to push the limits of what's possible with experiential marketing.

Connect with Nik Garkusha:

Additional sessions presented by Nik Garkusha:
T6025 Create Unforgettable Experiences: Five Lessons for Immersive Experience Creators