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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge

M2071 45 Minute Session:
Maximize Event Impact through Sales and Marketing Alignment
An effective working relationship between your company's sales and marketing teams is critical to creating successful events. This session will examine this important relationship and provide actionable approaches to achieve cross-team collaboration. Learn to:
 •  Understand business priorities taking multiple viewpoints into account
 •  Ask the tough questions, like: who should own what?
 •  Set goals that everyone can align with
 •  Get clarity on roles and responsibilities
 •  Measure and evaluate your program's impact to both sales and marketing stakeholders

Dax Callner, strategy director, Smyle
Dax Callner is Strategy Director at the London agency, Smyle. Callner has over 20-years experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, Salesforce, Google, Intel, Microsoft, Dell, Kraft and General Mills. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. He's also a musician who performs regularly with his Bury St Edmunds-based rock band, Super Jelly.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
T3004 Content + Interactions: A Formula for Effective Marketing Impact
M1056 Escape the Tyranny of ROI and Measure What Actually Matters
S2069 Beyond the Booth Thinking: Activation-Driven Event Sponsorships
S6004 Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD