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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 4:30 PM
Track: Planning & Execution, Expanded Knowledge
M271 45 Minute Session:
Maximize Event Impact through Sales and Marketing Alignment
An effective working relationship between your company's sales and marketing teams is critical to creating successful events. This session will examine this important relationship and provide actionable approaches to achieve cross-team collaboration. Learn to:
 •  Understand business priorities taking multiple viewpoints into account
 •  Ask the tough questions, like: who should own what?
 •  Set goals that everyone can align with
 •  Get clarity on roles and responsibilities
 •  Measure and evaluate your program's impact to both sales and marketing stakeholders

Dax Callner, strategist
Dax Callner is a strategist who has led strategy practices at GES, Sparks, Momentum and Jack Morton Worldwide. He has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, GE, Nestle, Dell, AstraZenca, Google, Intel, Wendy's, Microsoft, Sony Pictures and many others.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
T304 Content + Interactions: A Formula for Effective Marketing Impact
S269 Beyond the Booth Thinking: Activation-Driven Event Sponsorships
M156 Escape the Tyranny of ROI and Measure What Actually Matters