An effective working relationship between your company's sales and marketing teams is critical to creating successful events. This session will examine this important relationship and provide actionable approaches to achieve cross-team collaboration. Learn to:
• Understand business priorities taking multiple viewpoints into account
• Ask the tough questions, like: who should own what?
• Set goals that everyone can align with
• Get clarity on roles and responsibilities
• Measure and evaluate your program's impact to both sales and marketing stakeholders