Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales

M3004 Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact
In our digitally enabled, socially integrated world, marketing has evolved beyond one-way communications distributed via mass media. In this session, marketing consultant Dax Callner will introduce new approaches that connect content development and interaction strategies to effectively impact audiences across multiple channels, including events, social, digital and traditional media. The session will focus on:
 •  Implementing "story led" marketing strategies
 •  Cross-channel, trans-media communication planning
 •  Content creation, distribution and promotion approaches
 •  Interaction strategies that propel consumer relationships
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Dax Callner, strategy director, Smyle
As a strategic leader across a number of agencies, Dax Callner has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. Dax is also a musician who regularly performs with his original rock band, Super Jelly.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
M1056 Escape the Tyranny of ROI and Measure What Actually Matters
S2069 Beyond the Booth Thinking: Activation-Driven Event Sponsorships
T6004 Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD