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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales, Expanded Knowledge

M3004 Advanced Learning Session:
Content + Interactions: A Formula for Effective Marketing Impact
In our digitally enabled, socially integrated world, marketing has evolved beyond one-way communications distributed via mass media. In this session, marketing consultant Dax Callner will introduce new approaches that connect content development and interaction strategies to effectively impact audiences across multiple channels, including events, social, digital and traditional media. The session will focus on:
 •  Implementing "story led" marketing strategies
 •  Cross-channel, trans-media communication planning
 •  Content creation, distribution and promotion approaches
 •  Interaction strategies that propel consumer relationships
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Dax Callner, strategy director, Smyle
Dax Callner is Strategy Director at the London agency, Smyle. Callner has over 20-years experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, Salesforce, Google, Intel, Microsoft, Dell, Kraft and General Mills. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. He's also a musician who performs regularly with his Bury St Edmunds-based rock band, Super Jelly.

Connect with Dax Callner:

Additional sessions presented by Dax Callner:
S2069 Beyond the Booth Thinking: Activation-Driven Event Sponsorships
M1056 Escape the Tyranny of ROI and Measure What Actually Matters
T6004 Creative Bravery: Develop BIG Ideas and Persuade Stakeholders to be BOLD