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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 11:30 AM
Track: Marketing & Sales

M3029 Half-Day Workshop:
Build a Successful Event Marketing Plan
In order to make your event marketing program you need a plan. A really strong plan that supports your overall business objectives and launches new markets and products. And of course, you needed it yesterday. In this half-day collaborative workshop, we'll work through a step-by-step blueprint for creating the your plan from start to finish. Leave with a draft of the entire document. Learn to:
 •  Define what constitutes a successful exhibit marketing plan
 •  Set clear goals tied directly to company objectives
 •  Align strategies and tactics
 •  Select the right media and investment levels
 •  Uncover the best ways to work with internal teams
 •  Build a dashboard to measure impact, track progress and identify areas of concern

Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:

Additional sessions presented by Bob Milam:
T3011 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
R3008R Business Marketing Strategies and Trade Shows
W3008R Business Marketing Strategies and Trade Shows

Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

Connect with Katharine Chestnut:

Additional sessions presented by Katharine Chestnut:
S1002 Connect the Dots: How to Match Measurement to Business Objectives
T3015R Integrated Marketing Communications