It's no secret that alignment between sales and marketing is critical to optimizing business results. However, most organizations find it very difficult to achieve said alignment. Join us to discuss six strategies you can use to get sales and marketing on the same page. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Recognize when sales and marketing are not aligned
• Understand the barriers to alignment
• Identify the areas where alignment is most critical
• Apply practical techniques to drive alignment around objectives, strategies, and priorities
• Recognize critical success factors that foster alignment