Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Explore the concept of the "Attention Economy," and share case studies of effective programs that hold attendees' attention. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Counter distractions that reduce attendee's attention spans on the show floor
• Create breakthrough messages and delivery systems that grab attendees' attention
• Convert an attendee's attention into dialog and discussion