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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales

Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Explore the concept of the "Attention Economy," and share case studies of effective programs that hold attendees' attention. Learn to:
 •  Counter distractions that reduce attendee's attention spans on the show floor
 •  Create breakthrough messages and delivery systems that grab attendees' attention
 •  Convert an attendee's attention into dialog and discussion
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Todd Simon, chief marketing technologist, Predictive Presentation Technologies LLC
Todd Simon is currently the Chief Marketing Technologist at Predictive Presentation Technologies LLC, a company that specializes in non-linear, adaptive presentation technologies. Mr. Simon earned a degree in Psychology and Business from Emory University in Atlanta, GA, with a concentration in cogitative processing, human attention and awareness. Todd has successfully designed and implemented highly effective sales, marketing, and presentation programs for such clients as 3M, Nortel, IBM, RockTenn, Freeman, MC2, and many others.

Connect with Todd Simon:

Additional sessions presented by Todd Simon:
S4003 Build a Better RFP
T0000 Exhibit Hall Tech Tour
T3001 Message and Media - An Overview of Presentation Delivery and Technology
W0000 Exhibit Hall Tech Tour