Strong partnerships are essential to effective face-to-face marketing. Don't risk working with suppliers that are not totally committed to the success of your program. This session will help you learn to identify and manage partners that are as committed to your face-to-face marketing as you are. Learn to:
• Identify the qualities you want your partners to embody
• Select the right partners
• Optimize your ongoing relationships with your partners
• Break up with a partner (when it's necessary)
• Develop performance standards for your partners and create a transparent system to measure their performance
Both speakers conducting this session are CTSM graduates who have managed both large and small exhibit programs.