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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Management & Leadership
M4004 Advanced Learning Session:
Critical Issues in Managing Trade Shows Today
This session is limited to 18 CTSM Graduates

This open discussion will be facilitated by Jim Gilmore - who literally wrote the book on experiences. Participants will generate the topics for discussion and then Jim will lead the group through a series of conversational (and experiential) exercises that explore each issue. Iron will sharpen iron as we discuss critical trade show management issues. Discuss how to:
 •  Align your exhibits with your broader marketing and business objectives
 •  Acquire and assure human talent and performance
 •  Manage experience design and execution
 •  Measure your success

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M6018 Experience Design: Attitudes, Tools, and Skills
M6019 The State of the Experience Economy
T6012 Creating Innovative Exhibit and Event Experiences
T6013 Creating Innovative Exhibit and Event Experiences (continued)