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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Management & Leadership, Expanded Knowledge
M455 Advanced Learning Session:
Equip Your Experience Team with Skills for Success
This session is limited to 18 registrants who are CTSM graduates.

Elevate your experience-staging prowess to the next level of excellence with this open discussion led by Jim Gilmore - who literally wrote the book on experiences. We'll identify key skills and explore how to cultivate them within your organization. Discussion will include:
 •  Empathetic listening (especially to customer needs and concerns)
 •  Insightful observation (in order to detect design opportunities)
 •  Design thinking (for holistic solutions)
 •  Creativity (focused on generating practical new ideas)
 •  Presentation (of both visual and verbal communications)

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
T677 New Tools For Achieving Design Excellence
T676 Maximize the Benefits of Design Thinking: Start with a Healthy Design Attitude
M612 Creating Innovative Exhibit and Event Experiences
M613 Creating Innovative Exhibit and Event Experiences (continued)