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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  8:30 AM - 9:15 AM
Track: Global Exhibit Marketing
M5003 45 Minute Session:
Know Before You Go: An Introduction to International Exhibiting
Managing international trade shows can be challenging. In this session, we'll discuss the basic principles of exhibiting around the world. Know what to expect when you take your trade show program overseas. Learn:
 •  Key differences between exhibiting in the U.S. versus exhibiting internationally. We'll also touch on some regional differences you can expect when exhibiting in several major international markets
 •  How to select a stand builder and how to avoid the most common challenges that occur when working with overseas vendors
 •  Tips for preparing a budget for an international trade show - including a list of hidden costs you need to look out for
 •  What the common pitfalls when exhibiting overseas are - and how to avoid them  

Anna Shaw, president and CEO, B-FOR International
As President of B-FOR International, Anna Shaw has a thorough understanding of the unique challenges of exhibiting internationally. B-FOR specializes in international trade shows and exhibitions, and their B-FOR Creative division offers all aspects of exhibition design, construction, service, onsite implementation, and support to offer exhibitors a strong and impactful trade show presence through state-of-the-art design and quality with unrivaled service. B-FOR has built for NYC & Co., Disney, Priceline, Sunkist, Best Western and more.