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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Global Exhibit Marketing
Strategy and the Fat Smoker: Eight Trends Driving the Future of Global Healthcare Congresses
This session will delve into the future of healthcare exhibiting. You'll learn about the forces shaping our industry, and how you can adapt your program to ensure its value in the years ahead. We'll touch on how the new generation of HCPs learn, how global events are influencing conventions and meetings, how societies are evolving their meetings to better serve their constituents, and what steps you must take to meet tomorrow's challenges. Our discussion will include:
 •  How the new generation of healthcare professionals are swayed by fake news
 •  How smaller, specialty meetings will challenge their larger counterparts
 •  How advances in exhibit design and materials will revolutionize the exhibit floor
 •  How to think about engagement strategies in order to break through the clutter and generate results
 •  How exhibitors and suppliers must adopt a more sophisticated measurement framework
 •  Other steps you should take today to be ready for the future

Jon Ellms, vice president/principal, Access TCA
Jon Ellms, vice president, principal at Access TCA, manages programs for healthcare companies of all sizes. Jon is the director of Access' healthcare practice, recruiting team members who question the status quo, understand challenges before suggesting solutions, and deliver strategic and tactical excellence. Jon is active in HCEA and has spoken often over the past 20 years at HCEA's annual meeting. A graduate of Bucknell University, Jon is an Access board member & minority shareholder. 

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James Doucette, director of client services, Access TCA
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelor's degree from Stonehill College.

Connect with James Doucette: