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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 10:45 AM
Track: Global Exhibit Marketing, Core Knowledge
M548 45 Minute Session:
Avoid the Gotcha Game: What You Need to Know Before Exhibiting Outside the U.S.
In this session, we'll discuss unexpected challenges in four key areas of international exhibiting, and learn operational tips to address these challenges. You will:
 •  Learn what challenges other exhibit managers have faced-and solved
 •  Leave with a list of tips to avoid the "Gotchas", and add your own tip to the collective knowledge
 •  Receive a list of resources for continued learning

Whether you're new or experienced, there's always something new to learn.

Gail Hernandez, CTSM Diamond, marketing programs manager, Cambridge Technology, A Novanta Company
Gail Hernandez has been a corporate trade show and events manager for over twenty-five years, and is known as The Trade Show Maven. She is based in the U.S. and has worked for Fortune 500 companies and high-tech startups in a variety of industries. Gail currently has global responsibility for trade shows and events with a focus on the U.S., Europe, and China, and is always learning something new to share with colleagues.