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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
M6018 Advanced Learning Session:
Experience Design: Attitudes, Tools, and Skills
If you want to successfully apply design thinking to your program planning, you'll need to start with a healthy design attitude. You also need to equip your team with the right tools. This session will empower you with key skills you can apply whenever you're asked to design something - be it a good, service, or experience. Learn how to:
 •  Thoroughly digest the design criteria you're supplied with
 •  Foster openness among your design-activity participants
 •  Arm yourself with key experience design tools
 •  Drive innovation with better observation skills
 •  Identify resources to continually expand your design thinking tool kit

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M4004 Critical Issues in Managing Trade Shows Today
M6019 The State of the Experience Economy
T6012 Creating Innovative Exhibit and Event Experiences
T6013 Creating Innovative Exhibit and Event Experiences (continued)