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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events
M6018 Advanced Learning Session:
Experience Design: Attitudes, Tools, and Skills
If you want to successfully apply design thinking to your program planning, you'll need to start with a healthy design attitude. You also need to equip your team with the right tools. This session will empower you with key skills you can apply whenever you're asked to design something - be it a good, service, or experience. Learn how to:
 •  Thoroughly digest the design criteria you're supplied with
 •  Foster openness among your design-activity participants
 •  Arm yourself with key experience design tools
 •  Drive innovation with better observation skills
 •  Identify resources to continually expand your design thinking tool kit
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M6019 The State of the Experience Economy
M4004 Critical Issues in Managing Trade Shows Today
T6012 Creating Innovative Exhibit and Event Experiences
T6013 Creating Innovative Exhibit and Event Experiences (continued)