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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge
M6019 Authors Executive Series:
The State of the Experience Economy
Twenty years ago, Joe Pine and Jim Gilmore's seminal book on experience innovation, "The Experience Economy," explored how savvy companies differentiate themselves by creating compelling experiences for their customers. Translated into more than fifteen languages, "The Experience Economy" has become a must-read in myriad industries and business disciplines around the globe - including the exhibit and event industry. Today, experiences proliferate our lives like never before. This session is your opportunity to meet Jim Gilmore, ask questions, and hear his thoughts on:
 •  The primary areas in which experience thinking has been best applied
 •  The good, the bad, and the ugly as seen in experience design
 •  The critical success factors and metrics that will be most important during the coming years

Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.

Connect with Jim Gilmore:

Additional sessions presented by Jim Gilmore:
M4004 Critical Issues in Managing Trade Shows Today
M6018 Experience Design: Attitudes, Tools, and Skills
T6012 Creating Innovative Exhibit and Event Experiences
T6013 Creating Innovative Exhibit and Event Experiences (continued)