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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events
M6021 Best Practices Session:
Think Differently: Create a Strategic Attendee Journey to Maximize Success
Comcast Business' exhibiting approach is a highly strategic business funnel that expertly leverages a mix of behavioral science and trending technology. The program draws and qualifies large numbers of attendees - then transitions those who are qualified into a branded environment where they experience relevant content. Leave ready to customize Comcast Business' approach to your own program. Learn how Comcast Business:
 •  Aligns its in-booth activities with its business goals
 •  Screens and transitions attendees
 •  Financed its shift in approach by allocating its budget differently
 •  Measures results

Kate Kloss, director of experiential marketing, Comcast Business
As Director of Experiential Marketing for Comcast Business, Kate Kloss leads event marketing, sponsorships, sports partnerships, and the Executive Briefing Center program, providing immersive environments that demonstrate Comcast Business' end-to-end solution capabilities. Prior to Comcast, Kate was Senior Events Manager at Motorola, leading and executing Connected Home's global events portfolio. While serving as event marketing lead in various companies from 2000 - 2019, Kate has specialized in tradeshow/event management, multimedia productions, and go-to-market strategy.

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James Morris, director of client development, Impact XM
James brings seventeen years of progressively effective leadership and management that reflect innovative organizational development and sound fiscal strategies inside the event channel. As a Vice President, Client Development, James specializes in new points of distribution and expanding market presence. His experience shows strong focus on data capture & analytics, business-to-business relations and ongoing process improvements for clients and stakeholders. James currently resides in Doylestown, PA with his wife, their three daughters and two dogs.

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Additional sessions presented by James Morris:
M6086 Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions
S6023 From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle