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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events, Expanded Knowledge

Experience Design Meets Memory Design: How to Create Lasting Impressions
This story-filled session celebrates the emotional power of impression. Join us as we examine the role (and quantifiable value) emotion plays in the customer experience and learn how emotion impacts the creation of lasting impressions. We'll:
 •  Examine research that establishes the value of a fully emotionally-connected customer and unpacks specific emotional motivators that drive a connected customer
 •  Identify the most important moment(s) in the attendee experience for creating lasting impressions
 •  Share best-practice examples of how to create lasting impressions (from both inside and outside of the trade show industry)
 •  Equip session attendees to apply what they've learned to their own programs

Russ Fowler, vice president of marketing environments, Derse
Russ Fowler, VP Marketing Environments - Derse Russ leads a multidisciplinary team of multimedia, architectural, and experiential designers. He is responsible for driving the creative development of experiential face-to-face marketing solutions. His projects include United Technologies, Samsung Mobile, Cerner, GE Healthcare, Charles Schwab, Moen, Verizon, and BNY Mellon. He has more than 25 years industry experience, and has been with Derse since 1994. Russ received a B.F.A in Environmental Design from Bowling Green State University.

Connect with Russ Fowler:

Pete Riddell, executive creative director customer experience, Derse
Among Derse's most accomplished presenters, Pete delights in being captivated by, and captivating others with, a great story. In his role as Executive Creative Director of Derse's Customer Experience & Storytelling group, Pete learns with and from his multidisciplinary team of CX and multimedia designers (and clients) every day. Their mission: helping Derse customers tell their best story(-ies) in the most engaging way(s) possible (leveraging, hacking, and sometimes forsaking, the latest technologies in the process).

Connect with Pete Riddell: