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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 MONDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events

Generate Creative Ideas to Maximize Attendee and Sponsor Engagement
This fast paced, charge-your-head-battery session will take you through a series of questions that will help you identify which aspects and areas of your exhibits and events are ripe for improvement through an injection of creative ideas. Participants are invited to bring in real challenges they are facing in their own programs to share with their peers as we brainstorm solutions that will create emotional reactions, reinforce messaging, and support brand concepts. Learn to:
 •  Identify areas of your program that will benefit from an injection of creative ideas
 •  Maximize attendee and sponsor engagement by creating emotional engagement
 •  Anticipate the emotional response a specific creative idea will illicit
 •  Evaluate how a creative idea would perform if applied

Dianne Devitt, chief experience officer, The DND Group
Dianne Budion Devitt is a Speaker, Consultant, Educator and Producer. An expert in experience design, she is known for her unique style blending creativity, vision and leadership after 25 years in all areas of meetings and events. Dianne teaches workshops on experience design and created the "Sense Up Summit." She is the past President of ILEA and MPI NYC and the author of What Color is Your Event?, Dianne regularly contributes articles to industry publications.

Connect with Dianne Devitt:

Additional sessions presented by Dianne Devitt:
S6080 The Theater of Events: Increase Event Impact through Creative Thinking