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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 MONDAY  3:45 PM - 5:15 PM
Track: Exhibits, Experiences, Events, Expanded Knowledge

Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions
Increase the success of your healthcare exhibiting. Join our discussion on how to create trade show marketing strategies that fulfill physicians' top agendas for attending conventions-while meeting regulatory, legal, medical, and government promotional restrictions. Learn to:
 •  Review guardrails: regulatory, compliance and guidance
 •  Leverage human behavior and emotion to make a lasting impression
 •  Transform your engagement by leveraging key opinion leaders
 •  Drive emotional engagement with philanthropic activities
 •  Leverage physicians' competitive natures to engage and educate
 •  Measure qualitative and quantitative results

Steve Mapes, senior vice president of strategy, Impact XM
Stephen Mapes is a 30-year industry veteran and SVP of Client Development for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.

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James Morris, director of client development, Impact XM
James Morris brings seventeen years of progressively effective leadership and management to Impact-XM, a global experiential agency. His work reflects innovative organizational development and sound fiscal strategies. As the Director of Client Development, James focuses on helping Fortune 100 clients to recognize better results through strategy development, process improvements and implementation. His client relations historically yield strong results. James holds an MBA in International Business.

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Additional sessions presented by James Morris:
S6021 Create a Strategic Attendee Journey to Maximize Success