MONDAY 8:00 AM - 9:30 AM
Track: Exhibits, Experiences, EventsM6086
Capture Physicians' Hearts and Minds (and Stay Compliant) at Conventions
Increase the success of your healthcare exhibiting. Join our discussion on how to create trade show marketing strategies that fulfill physicians' top agendas for attending conventions-while meeting regulatory, legal, medical, and government promotional restrictions. Learn to:
• Review guardrails: regulatory, compliance and guidance
• Leverage human behavior and emotion to make a lasting impression
• Transform your engagement by leveraging key opinion leaders
• Drive emotional engagement with philanthropic activities
• Leverage physicians' competitive natures to engage and educate
• Measure qualitative and quantitative results
• Review guardrails: regulatory, compliance and guidance
• Leverage human behavior and emotion to make a lasting impression
• Transform your engagement by leveraging key opinion leaders
• Drive emotional engagement with philanthropic activities
• Leverage physicians' competitive natures to engage and educate
• Measure qualitative and quantitative results
FACULTY:
Steve Mapes, senior vice president of strategy and insights, Impact XM
Steve Mapes, Senior Vice President of Strategy and Insights, Impact XM Steve Mapes is a 30+-year industry veteran. At Impact XM, a global experiential agency, he leads the development of convention and congress strategies primarily for Healthcare clients. A keen observer of the HCP attendee, he leads the research on these attendees and their convention behavior and has published in a variety of journals including Pharmaceutical Executive, Journal of Medical Marketing and Design Management International.
Connect with Steve Mapes:
Additional sessions presented by Steve Mapes:
S6023 From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
James Morris, director of client development, Impact XM
James brings seventeen years of progressively effective leadership and management that reflect innovative organizational development and sound fiscal strategies inside the event channel. As a Vice President, Client Development, James specializes in new points of distribution and expanding market presence. His experience shows strong focus on data capture & analytics, business-to-business relations and ongoing process improvements for clients and stakeholders. James currently resides in Doylestown, PA with his wife, their three daughters and two dogs.
Connect with James Morris:
Additional sessions presented by James Morris:
M6021 Think Differently: Create a Strategic Attendee Journey to Maximize Success
S6023 From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
Steve Mapes, senior vice president of strategy and insights, Impact XMSteve Mapes, Senior Vice President of Strategy and Insights, Impact XM Steve Mapes is a 30+-year industry veteran. At Impact XM, a global experiential agency, he leads the development of convention and congress strategies primarily for Healthcare clients. A keen observer of the HCP attendee, he leads the research on these attendees and their convention behavior and has published in a variety of journals including Pharmaceutical Executive, Journal of Medical Marketing and Design Management International.
Connect with Steve Mapes:
Additional sessions presented by Steve Mapes:
S6023 From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
James Morris, director of client development, Impact XMJames brings seventeen years of progressively effective leadership and management that reflect innovative organizational development and sound fiscal strategies inside the event channel. As a Vice President, Client Development, James specializes in new points of distribution and expanding market presence. His experience shows strong focus on data capture & analytics, business-to-business relations and ongoing process improvements for clients and stakeholders. James currently resides in Doylestown, PA with his wife, their three daughters and two dogs.
Connect with James Morris:
Additional sessions presented by James Morris:
M6021 Think Differently: Create a Strategic Attendee Journey to Maximize Success
S6023 From Breaking Science to Mature Products: Exhibiting Throughout the Drug Lifecycle
